Real Estate Leads 101:A System For Success

 

There are three key questions you should ask when dealing with leads from real estate and converting them to clients:

1. How can you get real estate leads?

2. What are your methods of following up with real estate leads?

3. Do you have a system in place for effective follow-up?

How to get Real Estate Leads

To make questions 2 and 3 relevant, you must first figure out a way of obtaining real estate leads. You don't need to follow up with leads you don't already have. Real estate agents have many traditional methods of collecting real estate leads. Direct marketing is one way to collect real estate leads. You send out lots of postcards, flyers, and newsletters to the homes in your neighborhood with your contact information. You've built your own pipeline if you get calls and emails.

Another way to get real estate leads is by networking and asking past clients for referrals. You should be able to talk to people outside of your industry, sharing what you do and handing out business cards. There are many opportunities to meet potential clients, whether you're at a sporting event, Sedona Az Homes For Sale dinner party, or your child's school play. Don't be afraid to ask for referrals from old clients - if they did their job well, they should be happy to refer friends and family.

Internet marketing is another way to generate real estate leads. This means that you can create your own website and add contact pages. You can also subscribe to an online lead generation service. You can use both to generate your own leads as well as those from outside sources.

My advice: Use all three. Your pipeline should be a mile long thanks to a mix of direct mail, networking, and online marketing. To get those leads, you'll need to spend some money.

Follow up with Real Estate Leads

Your real estate leads won't be clients if they don't get followed up on. Follow up is simply to make sure that something succeeds. You can follow up with real estate leads by calling, emailing, dropping by the property and direct mailings. To get in touch with your real estate leads, you should use all means possible (within reason). You may need to follow up for 2 weeks before a lead is converted. It might take 2 months or even 3 years. However, if you're consistent with your follow-up tactics, you can turn leads into clients.

Remember that your reason for contacting real estate leads is important when following up. You shouldn't give too much information to them in one mail. This could cause them to lose their reason to contact you at a later time. Send them useful information over a longer period of time. You don't have to send information directly about home buying or selling. You can also send them information about the area they live in, including the schools and job opportunities. You should tailor the information you send to your real estate leads.

Do you have the ability to convert all of your real estate leads into sales? No. Are they all necessary to be converted? No. Do you want to try to convert them all, or not? Always! You should be there for them to answer their questions, provide information, and help them with any queries.

Using a System to Follow Up

A system can be defined as any method, plan or procedure that is designed to achieve an objective. Your objective in real estate is to convert leads into clients by following up. Your follow-up system is simply a systematic, efficient, and general way to contact your leads.

It's easy to lose precious time if you don't have a system for following up with leads in real estate. A system will make it easier to follow up with your leads and still be able to list and sell clients' homes. With hundreds of leads in real estate, how can you find the time to follow up on each one?

You can allocate certain hours each day to follow up on real estate leads if you have a well-planned plan. Although there are many services that offer follow-up systems for real estate agents, they are not required. You don't have to be organized and disciplined to create your own follow-up system. This could include creating email templates, dedicating time each day for phone calls, and creating an easy-to-access, track, and monitor database that includes all your contact information.